Reference no: EM132316744

Question: Thirst Quenching Company plans to introduce a new soft drink and has asked you to conduct focus groups among heavy soft drink users.

For your initial post, address the following:

1. Do you think a focus group is the appropriate data collection method to use in this scenario? Why or why not?

2. Develop five focus group questions you would ask this audience of heavy soft drink users.

3. What other data collection method would also be helpful in learning more about this new product? Why?

For your reply post, reply to a classmate who suggested a different data collection method than the one you suggested in point #3 above. Discuss whether you think the classmate's suggested method would be effective or not, and why.