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Discussion
Focus is on CRM and Analytics.
Five years ago, the Wall Street Journal reported online travel booking company Orbitz Worldwide Inc. was steering people who used Apple computers to pricier hotels than Windows users. Orbitz officials said data analysis revealed Apple users were willing to pay higher nightly rates, so the company put the most expensive rooms at the top of the search results pages they saw.
Businesses are applying analytics to customer data at an exponential rate in order to tailor the user experience. When data analysis results in different customers being offered different products or prices, there's the possibility for problems related to privacy and fair business practices.According to Pam Dixon, founder and executive director of the World Privacy Forum, a research and policy analysis group in San Diego, "Determining whether someone is going to be a loyal customer is fine. But then if you're changing the way you treat your customer based on that, that's where the questions come in."
Here is your Task for This week: If you were the Director of CRM Ethics, what measures would you put in place to make sure customer data was being used in ethical manner and how would you enforce it? If you say fines, how much? Please don't respond with "It Depends." If you provide the same answer as a classmate, I will be looking for a different spin.
What is the key benefit provided by the relational model over previous data models?
Assignment - Database Management System, MrsAda Lovelace, your manager, has set up the following tasks for you to complete for this phase of the project: Create a Database and import the four (4) Text files into four (4) Tables and Modify Table Desig..
Describe the steps that you would use in order to convert database tables to the First Normal Form, the Second Normal Form, and the Third Normal Form.
Show all the columns from the Orders table that were paid with a Visa Card and have been shipped to the customer (hint: not a null). Order results by the Item Price in descending order.
Researching the concepts and technology of data ETL (Extraction, Transformation&Loading) and document the process from start to finish using Microsoft SSIS (SQL Server Integration Services) as the basis of your study. could you tell me the indepth..
Create a text file named Create_ StudentID .sql (for example, Create_3087654.sql) that will contain SQL statements to: Create a database named CTSDB StudentID.
You are required to design (using an E-R diagram) an entity-relationship model of the problem, convert the model into a relational model, and assess the normal form of each schema.
Making Computer lab in College. Your decision must be rational. I Need Gantt Chart in MS Project file. In case of any query please feel free to ask.
Design a Relational Database using Entity-Relationship Diagram (ER-D) and design a Relational Database by Mapping Entity-Relationship Diagram (ER-D) into Relational Models.
Select a data model your team would use to build a new EHR for your facility
Write the SQL code to change the job code to 501 for the person whose personnel number is 106. After you have completed the task, examine the results, and then reset the job code to its original value.
create an entity-relationship diagram of a database for the ACF company and Set the minimum and maximum cardinalities of the relationships among entities
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