Reference no: EM133632254
Question 1) What made Carrot successful in the first place? What was unique about it? Identify and outline at least 3 factors that account for the company's success.
Question 2) Why did Carrot fail? Identify and outline at least two factors. Could the closure have been pre-empted? Explain your response.
Question 3) Given the company's dilemma, which of the 5 options would you recommend to the company?
Explain your response, provide the analysis and explain why you selected this option (as compared to other recommendations).
Support your recommendation with evidence, such as:
?Concepts from class (text readings, discussions, lectures)
?Additional outside research/Information presented in the case
?Personal experience (anecdotes)
Question 4) From this case and course learnings, what are the challenges of building and sustaining a profitable business model for a social enterprise, such as Carrot Rewards?