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What kinds of influences affected decision

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Reference no: EM132493399

Think of a significant purchase you recently made.

through the five steps in the purchase decision process and review how you handled each step in making your purchase decision.

-What kinds of influences affected your decision?

-Were the major influences psychological, personal, social, or cultural?Evaluate the own purchase decision process:

-Would you say that your decision was primarily based on reason, or did subjective and emotional factors play a major role?

-How much was your decision influenced by advertising and image?

-How much as your decision influenced by previous purchase experiences?

Reference no: EM132493399

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