What kinds of cognitive errors contributed

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Reference no: EM132539287 , Length: 2

Using the Business Source Ultimate database, search for and read the article titled "How Barbie Lost her Groove," by Nash and Duvall (2005). Compose a persuasive response that includes the following elements:

Question 1: Explain why Mattel's managers were able to slowly change decision making over time and what kinds of cognitive errors contributed.

Question 2: Explain and comment on any factors related to organizational culture and innovation within Mattel's setting that might have influenced the company to move in a more positive direction.

Must be two pages in length, including the title page or reference page. You are required to cite at least one more article.

Reference no: EM132539287

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