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1- What is your assessment of the competitive situation in which B&O finds itself in 2006?
2- B&Os radical design driven approach seems at odds with conventional business wisdom at many points, what are the advantages and disadvantages of this approach?
3- What is your assessment of the Idealab initiative?
Case - Bang and Olufsen - Design Driven Innovation by Robert D. Austin and Daniela Beyersdorfer
Attachment:- Bang Olufsen Design Driven Innovation Case.pdf
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The work is in 1000 words in APA format in MS word where the focus has been on the B&O company about the product development. The company has been involved in the different living which includes the complete setup and the strategies of how to handle the customers and company.
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