What is wrong with the marketing assistant segmentation

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Assignment - Marketing Assistants Segmentation Discussion

Segmentation is crucial in order to match the product to the needs and wants of the appropriate group of potential customers.

Scenario: A new product service company's marketing assistant tells his boss that the market segment for a new battery operated fireplace that runs up to 48 hours should target Millennials.

What is wrong with the marketing assistant's segmentation of the market? Explain.

Reference no: EM133280964

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