Reference no: EM131388201 , Length: word count:2000

Develop workplace communication strategies Assignment

Task 1 - Communication strategy

Develop and present a new communication strategy and protocols for a business 

1. Identify internal and external information needs

a. Use SWOT analysis (Strengths, weaknesses, opportunities and threats).

b. Include stakeholders.

2. Identify competing or conflicting interests (competitors).

3. Develop range of strategies to meet needs and goals.

4. Develop a Communication Plan.

Establish communication protocols

1. Identify processes for adapting communication strategies for different contexts.

2. Develop processes and protocols in line with listed strategies.

3. Prepare information and resources to support implementation of communication protocols.

Present communication strategies

1. Present to group/staff (minimum 3 people).

2. Model effective oral and written communication.

3. Mentor and coach group/staff.

4. Maintain work-related networks and relationships.

Review 

1. Obtain feedback

2. Record lessons learned for continuous improvement

Task 2 - Digital Media

Using the information and strategy in Task 1.

Develop a strategy for using digital media to provide information and promote the organization. 

Implement this strategy. 

Assessment Conditions

Your assessor will set up the environment with equipment and resources.  You will have access to Policies and Procedures of a workplace.

Your assessor will be looking for:

1. Interactions (with people from diverse backgrounds

2. Presentation to at least 3 people

3. Use of presentation media

Knowledge Evidence

The learner must be able to demonstrate essential knowledge required to effectively do the task outlined in elements and performance criteria of this unit, manage the task and manage contingencies in the context of the work role.

Assessment 1 -

In your role, you need to understand the legal and ethical considerations with regard to communication. Complete the following table to demonstrate your knowledge.

Phrase	Definition	Required action in workplace (example)
Privacy	Relates to the protection of an individual's personal information. Personal information is information or an opinion about an identified individual, or an individual who is reasonably identifiable.
Confidentiality	Protection of personal information or a means keeping a client's information between you and the client, and not telling others including co-workers, friends, family, etc.
Duty of care	Requirement that a person act toward others and the public with watchfulness, attention, caution and prudence that a reasonable person in the circumstances would. If a person's actions do not meet this standard of care, then the acts are considered negligent, and any damages resulting may be claimed in a lawsuit for negligence
Discrimination	Treatment or consideration of, or making a distinction in favour of or against, a person or thing based on the group, class, or category to which that person or thing belongs rather than on individual merit: racial and religious intolerance
Informed consent	Consent of a patient or other recipient of services based on the principles of autonomy and privacy; competence to understand and to decide, voluntary decision making, disclosure of material information, recommendation of a plan, comprehension of terms
Mandatory reporting	Legislative requirement imposed on selected classes of people to report suspected cases of child abuse and neglect to government authorities

Assessment 2 - Communication channels 

Using the information from Task explain the following:

1. Special communication needs of the personnel

2. Organisation processes

3. Organisation hierarchy

4. Official communication channels

5. Existing protocols for communication 

6. Etiquette for communication 

7. Communication barriers, restraints or difficulties

8. Business and strategic plans linked to communication requirements 

Assessment 3 - Media

1. What is traditional media?

2. List 2 types of digital media and explain etiquette and marketing requirements with regard to each type of media.

3. How could each of these types of media fit into the communication strategy of a service or business?

Assessment 4 -

1. You are working for a service.  One of the clients dies in unfortunate circumstances. Describe how a crisis communication plan will assist in dealing with this situation.

2. Discuss the importance of outlaying funds for communication against return on investment.

3. Explain how political and social factors affect workplace communications.

4. Discuss the importance of technological factors in workplace communication.