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Your short essay must analyze the narrative or story "told" by the organization or corporation. Sometimes companies and organizations change their narrative. For example, this was the case with "What is Our Story?" the article that talks about Philip Morris.
Here are the questions that your essay must address:
Question 1: What is the "story" that the company is trying to tell?
Question 2: Why are they trying to tell this story?
Question 3: Who are the audiences for this story?
Question 4: What resources does the company use to tell its story? Keep in mind the resources we talked about as helping a company tell its story: social media, press releases, advertisements, product endorsements, etc. The strongest essays will draw on multiple resources.
Question 5: Are there ways that the story might be misunderstood or understood differently than what the company intends? How or why?
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