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What is the relevant sales level

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??Choco Frosted Sugar Bombsl is considering introducing a new flavor of its current breakfast? cereal, Good Morning Type 2. The new cereal will be similar to the old with minor changes. It is estimated that the sales for the new cereal will be ?$24 million; however, 30 percent of those sales will be former Choco Frosted Sugar Bombs customers who have switched to Good Morning Type 2 but who would not have switched if the new product had not been introduced. What is the relevant sales level to consider when deciding whether to introduce Good Morning Type 2?

Reference no: EM132420102

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