What is the purpose of the article

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Reference no: EM131207768

Article that needs to be read and an assignment that must be completed based on the article.

Article:Guidelines for Developing International marketing Strategies(in the attachment)

Assignment:

You are expected to read,critique, and submit the below paper

Read the rubric before attempting the following questions:

1. What is the purpose of the article? (Hint: pg 5)

2. Compare tables 1&2. What inference do you draw about a manager's current and desired international orientation while designing international marketing (IM) decisions. (Hint: pg 16-17)

3. Provide a summary of the study findings, with respect to the profile of (IM) strategies associated with each orientation in the EPRG Framework. ( Hint: Pg 15-16, 19-21; Summary should not be more than 2 pages)

Attachment:- Guidelines_for_Developing_International_Marketing_Strategies.pdf

Reference no: EM131207768

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len1207768

9/15/2016 7:53:30 AM

Summarizes the context and content of selected article - Provides a very thorough and clear and concise summary of the article context and content. Identifies and describe your personal reactions - Thoroughly describes your personal reaction to the article; includes discussion of the relevant issues within the article. Grammar - Contains all correct information regarding article title, author name, and article source and date. Consistently contains accurate and proper grammatical conventions, spelling, and punctuation. Clearly and consistently uses proper APA formatting for citations/references

len1207768

9/15/2016 7:49:01 AM

I have a 10 page Article that needs to be read and an assignment that must be completed based on the article. Article:Guidelines for Developing International marketing Strategies(in the attachment) DO NOT copy-paste information from the article in your assignment. -Number of pages is not mentioned.

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