Reference no: EM133416636
Questions:
Conceive of a hypothetical product and develop a brand identity and marketing strategy for it.
Brand Name
Does it have a more significant meaning, if so, what?
Brand Slogan/Tagline
Brand Purpose
What is the problem the brand is looking to solve? What need is it meeting?
Brand Positioning
Provide a brief assessment of where you believe this brand should be positioned in relation to brands already in their space
Marketing Strategy
Who is the consumer/audience the brand wants to reach and what do we know about them from a psychographic and behavioral perspective?
What channels will you focus on to reach your target audience and how will you utilize each of these channels?
Marketing Communications Plan
What is the key message the brand should convey? What are the messages that you think are going to connect best with consumers based on what you've learned about them?
What channels should the brand activate on and why?
Is there a distinction in strategy or messaging for each channel?
Budget
What line items need to be included in the budget based on your marketing strategy and communications plan? E.g. promotional materials, ads, 3rd party partners
Outline how the budget should be developed
Measurement
How will success be measured?
Any other Brand Plan elements to support your strategic direction and recommendations.
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