Verified Expert

The term franchising is somehow based on the concept of marketing which depends on the organisation and any company would adopt it as its strategy for the presupposes of expanding its business. whenever, the same s implemented, the franchiser would know the procedures, the intellectual property, the use of the business model, the brand and the rights for the purposes of selling its brand and the products and the services. and in exchange, the franchisees would go on to pay a certain amount of fees and would also agree in to comply with some of the obligation which is termed as the franchisee agreement.