What is the difference between a media message

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Reference no: EM133983619

Question: In the successful practice of public relations, it is important to distinguish between the activity (programming) such as special events, press conferences and media, and actual results. For example, investing in and developing an attractive press package is useless if no one in the media uses the material. Successful public relations practitioners understand the difference between disseminating information and achieving desired results.

Post two to three paragraphs (of at least 300 words) to answer the following questions:
• What is the difference between a media message you create and the outcome/results you seek from your media message? In your opinion, are they equally important? Why or why not? Get AI-free online assignment help by the best tutors.
• Briefly describe at least two commonly used public relations "programming" activities. Include in your description a situation in which each activity would be appropriate and at least one product and one outcome/results for each.

Reference no: EM133983619

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