Reference no: EM132239548
Assignment -
1. Circulation: 15,500,000
Response Rate: 4.3%
# Responses: _________
2. # Orders: 15,500
Circulation: 10,300,000
OPM: __________
3. Spending: $30,000,000
Responses: 24,000
CPR: __________
4. # Responses: 50,000
# Orders: 23,000
% Conversion: __________
5. # Orders: 15,000
Conversion Rate: 31%
# Responses: ___________
6. Circulation: 13,540,000
# Responses: 150,000
% Response: _________
7. Spending: $1,500,400
Circulation: 5,589,888
# Responses: 100,600
CPR: ________
% Response: ________
8. See Below and carefully note when there is a decimal point.
Publication A: Historical response rate 0.08%, Circulation 1,500,000, Cost $45,600.
- What is the # of responses?
- What is the CPR?
Publication B: Historical response rate 0.15%, Circulation 900,000, Cost $65,500.
- What is the # of responses?
- What is the CPR?
Publication C: Historical response rate 0.38%, Circulation 1,600,000, Cost $118,500.
- What is the # of responses?
- What is the CPR?
Publication D: Historical response rate 0.21%, Circulation 350,000, Cost $95,500.
- What is the # of responses?
- What is the CPR?
Publication E: Historical OPM 1.1, Circulation 650,000, Cost $41,200.
- How many orders can be expected?
Publication F: Historical response rate 0.15%, # Responses 2,700, Cost $62,100.
Publication G: Historical response rate 0.45%, # Responses 6,000, Cost $245,000.
9. # Orders: 4,500
Cost Per Order: $25.00
% Conversion: 10%
Spending: __________
# Responses: _______
10. % Response: 0.34%
# Responses: 1,250
Circulation: ________
11. # Responses: 1,500
Spending: $52,000
Conv. Rate: 35%
Cost Per Order:_______
12. Circulation: 1,340,000
Spending: $145,500
CPM: ____________
13. CPM: $45.00
Circulation: 1,300,666
Spending: __________
14. Cost: $85,000
Leads: 10,000
Orders: 5,000
CPO: $17.00
% Conversion_________
15. Cost: $21,000
Leads: 19,400
% Conversion: 55%
CPL___________
Orders_________
CPO___________
16. Circulation: 13,000,000
Cost: $85,000
CPM: ___________
17. Average Rating: 11
Units: 4
GRPs: ________
18. GRPs: 235
Frequency: 4.5
Reach: ________