Reference no: EM133401145
Chapter 9 from SEO: Strategy and Skills Steve by Wiideman and Scott Cowley
Questions
1. What is the text description associated with my website called, when it shows up on a search engine result page?
Meta description
Snippet
Element
Meta tag
2. Which of the following would be a good webpage title tag for Nike, targeting "men's running shoes" as a keyword?
Nike Running Shoes for Men
Nike Men Running Shoes
Men's Running Shoes | Nike.com
Men's Shoes | Running | Nike.com
3. Which of the following 2 page elements run the risk of having keywords ignored or cut off by search engines if they exceed a certain character limit?
Page title and meta description
H1 tag and page content
Page title and H1 tag
Meta description and H1 tag
4. Which of the following is not one of the recommendations when talking about optimizing page content specifically for SEO purposes?
The content should be unique from other pages or websites
The content should be adequately lengthy (100+ w o r d s)
The content should be written at an appropriate reading level for the average visitor
The content should include the primary keyword once per 100 w o r d s
5. Optimization of which element does not actually contribute to a page's keyword rankings?
Page title
Meta description
H1 tag
Page URL
6. A website's organic click-through rate (people going from a search result to the website) will be influenced by each of the following elements, except:
The title tag
The meta description
The H1 tag
The URL
7. Which of the following 2 "page" elements are most important for SEO?
Page URL and page title
Page content and page title
Meta description and page URL
H1 tag and page content
8. The ___________ of an image can be optimized with keywords and appears to viewers who hover their mouse over the image on the page.
Alt attribute
File name
<figcaption> tag
Embedded text
9. Which of the following is not one of the extra pieces of information that is able to be displayed in rich results for a recipe page using structured data?
Recipe image
Recipe star rating
Cooking time
of people who have tried the recipe
10. What does it mean to "perfectly optimize" a web page?
Ensure that the target keywords are evenly incorporated into the available page elements
Incorporate the primary keyword phrase into each page element in exact word order
Incorporate the primary keyword phrase into each page element using all combinations of word order in the phrase
Make sure that the individual words found in the target keyword phrases are found somewhere on the page.