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What is purpose-driven marketing

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Reference no: EM13871537

1. What is “purpose-driven marketing” from a product and brand management perspective at Procter & Gamble?

2. How does the purpose-driven marketing for Secret deodorant relate to the hierarchy of needs concept?

3. What dimensions of the consumer-based brand equity pyramid have the Secret brand team focused on with its “Let Her Jump” and “Mean Stinks” ignitions?

Reference no: EM13871537

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