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Consumer Behavior Assignment - Consumer Behavior Current Event Discussion
Description - Current events provide the opportunity to express your understanding of how consumer behavior concepts we are covering in this course relate to recent events.
Requirements - The current event must be sourced from the email version of the free newsletter NRF What's Next SmartBrief or NRF SmartBrief.
As this is a current event, the article used must be current (dated between June 15 and August 15).
Chapter 2 - Consumer and Social Well BeingBusiness Ethics and Consumer RightsConsumers' Rights and Product SatisfactionMajor Policy Issues Relevant to Consumer BehaviorThe Dark Side of Consumer Behavior
Consumer Behavior: Buying, Having, and Being, 12th edition (2017) by Michael R. Solomon, Pearson, ISBN-13: 9780134129938.
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