Reference no: EM133488907

You are one week out from Afterpay Australian Fashion Week and you have received a phone call from the talent management agency that is managing The Iconic's key influencer. The influencer has had to pull out of Fashion Week citing health problems and is no longer available. Rumour has it they have entered rehab after getting arrested for driving under the influence in the Eastern Suburbs of Sydney. There will be some unflattering images of the influencer leaked on social media sites in the coming days, including paparazzi shots of the incident and also a mug shot. This is a major crisis as The Iconic's main investors for the capsule collection were signed on based on the high profile of this influence, plus several key media were lined up to feature this influencer, such as Vogue Australia and the Saturday edition of The Sydney Morning Herald, to promote The Iconic's capsule collection debut at Fashion Week. You have also used this influencer's image in much of your promotional material and campaign imagery for the upcoming capsule collection. In addition to this, you had arranged for the influencer to attend several key events to promote The Iconic's and you will no longer get this important attention for the brand, which was a condition of their participation in the campaign - as outlined in their contract.

What is a crisis response strategy for the situation

A timeline from the start of the crisis to approximately one month into the future.

Definition and evaluation of recovery

What does recovery look like? How will you know that your brand has successfully overcome the crisis?