What is an undifferentiated strategy

Assignment Help Other Subject

Reference no: EM131874681

Question: Foundations of Marketing

Target Markets: Segmentation and Evaluation

1. Identify a company that targets a undifferentiated, concentrated or differentiated .Describe the target market and explain the targeting strategy used to reach the target market.

2. What is a market? What are the requirements for a market?

3. In your local area, identify a group of people with unsatisfied product needs who represent a market. Could this market be reached by a business organization? Why or why not?

4. Outline the five major steps in the target market selection process.

5. What is an undifferentiated strategy? Under what conditions is it most useful? Describe a present market situation in which company is using an undifferentiated strategy. Is the business successful? Why or why not?

6. Identify and describe four major categories of variables that can be use to segment consumer markets. Give examples of products markets that are segmented by variables in each category.

7. Define geodemographic segmentation. Identify several types of firms that might employ this type of market segmentation, and explain why?

8. What is a market segment profile? Why is it an important step in the target market selection process?

Reference no: EM131874681

Questions Cloud

Dollar weighted and time weighted rates of return : If the dollar weighted and time weighted rates of return were the same, what is the rate of return?

Difference between the definition of a prokaryotic : Explain the difference between the definition of a prokaryotic species and a eukaryotic species

When is a javascript constructor called : When is a JavaScript constructor called? What is the difference between a constructor in Java and one in JavaScript?

Potential gains-losses at option expiration for stock prices : Evaluate your potential gains and losses at option expiration for stock prices of $70, $80, and $90.

What is an undifferentiated strategy : What is an undifferentiated strategy? Under what conditions is it most useful? Describe a present market situation in which company is using an undifferentiated

Describe the operation of the prompt method : What is the usual end-of-line punctuation for the string operand passed to alert? Describe the operation of the prompt method.

Prevent or reduce incidence vibrio cholerae : What steps could be taken to prevent or reduce incidence Vibrio cholerae?

Describe the purpose and characteristics of nan : Describe the purpose and characteristics of NaN. Why is parseInt not used more often? What value does type of return for an object operand?

What factors do you think contribute to those differences : What factors do you think contribute to those differences? Provide some examples of how each country has responded to its crime problems?

User Account

All Pages