What is an opportunity cost rate

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What is an opportunity cost rate? How is this rate used in discounted cash flow analysis, and where is it shown on a time line? Is the opportunity rate a single number that is used to evaluate all potential investments? Brigham, Eugene F.; Ehrhardt, Michael C.. Financial Management: Theory & Practice (Finance Titles in the Brigham Family) (Page 178). Cengage Textbook. Kindle Edition.

Reference no: EM131203375

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