What is a customer-driven marketing strategy

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1. What is a customer-driven marketing strategy, how can a company design one? Explain

2. Contribution is calculated based on price and costs. Often, we treat these variables as fixed. What are the implications of treating uncertain variables as fixed?

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Reference no: EM13297650

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What is a customer-driven marketing strategy : What is a customer-driven marketing strategy, how can a company design one? Explain
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