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The group product manager for ointments at American Therapeutic Corporation was reviewing price and promotion alternatives for two products: Rash- Away and Red-Away. Both products were designed to reduce skin irritation, but Red-Away was primarily a cosmetic treatment whereas Rash-Away also included a compound that eliminated the rash. The price and promotion alternatives recommended for the two products by their respective brand managers included the possibility of using additional promotion or a price reduction to stimulate sales volume. A volume, price, and cost summary for the two products follows:
Rash-Away Red-Away
Unit price $2.00 $1.00Unit variable costs 1.40 0.25Unit contribution $0.60 $0.75Unit volume 1,000,000 units 1,500,000 units
Both brand managers included a recommendation to either reduce price by 10 percent or invest an incremental $150,000 in advertising.
What absolute increase in unit sales and dollar sales will be necessary to recoup the incremental increase in advertising expenditures for Rash-Away? For Red-Away?
Describe briefly explicit and implicit learning & memory.
She said she believed in helping others, however she stopped doing this last year because she feels that it feeds into the corrupt system of welfare.
"How do media contribute to the enlightmen of individuals? THESIS STATEMENT:Internet considerably contributes to the enlightment of individuals in terms of academic and liberal education.
You are SFC Cook, SSN 526-55-1234, B Battery, 3/21st FA. The UIC is W851AA. Your platoon is covering a perimeter located at grid coordinate, EG 05959122, on the north side of hill 203, in Baghdad, Iraq. SPC Green, a radio operator and 2LT Lee are mem..
Detailed analysis of the Balfour Declaration, the Mandate for Palestine, and other key historical documents in order to understand what the original intent of those documents.
Recognize a philosophy and individual approach to advocating and mediating within a specific agency setting, such as Planned Parenthood, Adult Probation, the Department of Behavioral Health Services, or Advocates for Seriously Mentally Ill.
Research the article: Keinan G (2002) The effects of stress and desire for control on superstitious behaviour. Personality and Social psychology Bulletin 28, 102-108
Charles Schwab is a consumer financial services company and wants to segment the market to better serve its customers and prospective customers. This market could be segmented on the basis of differences in income, education and age, as well as diffe..
Parents purchase a number of items (until preschool) to help their children get a head start in education. Locate a few unique educational products on the market and probe their claims about helping children grow cognitively. Explain how the produ..
Discuss the historical detective work involved in tracking the movements of the earliest Americans.
Discuss each organization's positioning and differentiation strategies. Be sure to include the similarities and differences between these two organizations.
Analyze the Lucas vs. South Carolina Coastal Council case to determine whether you agree with the majority opinion or the minority opinion. Explain your rationale.
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