What importance of branding and how can it impact behavior

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Reference no: EM133600887

Problem

Understand the business of marketing and its value. Explore Korn Ferry's website and marketing strategies. What strategies could you use when marketing your coaching business? What are the ethical considerations that need to be addressed when creating marketing materials?

In discussion question one, you created a scenario where the coach had to attempt to mitigate a situation. Imagine the organization decided to replace the coach, with one they felt was more in line with their organization and its values.

For this assignment you will review the Korn Ferry website to analyze the organizations mission, vision, and the market strategies used by the company to create a proposal for why you would be a good match for the company. Your proposal should showcase your strengths, skills, and business acumen.

Use Canva to create your business marketing material and a tagline. Apply marketing strategies, including choosing the right color scheme/pallet, branding, logos, and font. compose the section of a proposal that contains the appropriate marketing elements. The question are short it is not meant to be a full proposal.

Part I: Branding

Question A. What is your impression of Korn Ferry, based on your review of the company's website?

Question B. What is the importance of branding and how can it impact behavior?

Question C. What are the ethical considerations that have to be considered when creating marketing materials?

Part II: Proposal

Then create a proposal demonstrating a understanding of the company and how to showcase strengths, while staying true to your branding.

The proposal should also include: The name of your company, your contact information, your logo, and your tagline. Remember to choose your color scheme and font wisely and to use it consistently.

Use three to five scholarly resources to support your findings. All evidence and the theoretical research or framework to support your argument or claim should be included.

Reference no: EM133600887

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