User Account

All Pages

What implications does this have for icc

Assignment Help Other Subject
Reference no: EM131712801

Assignment Scenarios

A 2- page analysis of one of the following scenarios. Be sure to include all of the information mentioned in the "Your Task" section of the scenario.

Scenario 1: A European Crisis for Coca Cola

The situation: Review the two articles for Scenario I in this week's Learning Resources. Imagine that you are an intercultural communication consultant (ICC) entering the Coca Cola Headquarters in Atlanta one month after the first four Belgian children claim they are ill due to consuming Coke products. You are there for another job but are invited into the meeting that is analyzing the handling of this crisis.

To prepare for your Assignment, consider the following:

Imagine that you are an intercultural communication consultant (ICC) entering the Coca Cola Headquarters in Atlanta one month after the first four Belgian children claim they are ill due to consuming Coke products. You are there for another job but are invited into the meeting that is analyzing the handling of this crisis.

• Former Coke CEO Robert Goizueta states, "Business will be the institution of the future. It's the only global institution" (Greising, 1998, p. 145). Is this accurate? What implications does this have for ICC?

• All businesses working across national borders deal with conflicts between corporate culture and the national cultures in which they operate. How would you recommend translating the corporate culture of Coca Cola to the national Belgian culture?

• Leaders are symbolic representatives. What recommendations would you have for the CEO, Doug Ivester?

• How does the fact that Coca Cola has more revenue per year than the gross domestic product (GDP) of two thirds of all the world's countries play a role in how they operate in a crisis?

• What additional questions would you ask or what additional information would you need in order to give the most effective recommendations?

Your Task: Analyze the countries affected by this product issue. Consider how you would advise the leaders of Coca Cola on how they should have approached the situation from an intercultural communication perspective in order to have minimized the impact on sales and satisfied the needs of the countries affected.

Provide recommendations of how Coca Cola could handle similar situations in the future more effectively. Cite at least two of the theories/tools from your Learning Resources to support your recommendations.

References:

Carson, Gary (n.d.) More fizz than they bargained for: Coca- Cola and the 1999 Belgian crisis.

Gladwell, M (1999). Is the Belgian Coca-Cola hysteria the real thing? The New Yorker, 75 (18), 24

Reference no: EM131712801

Questions Cloud

Discuss about diversity and stereotypes : You must decide who will survive and live in the bunker with you. Which of the following will you choose? Why would you choose those people?
Defective transmission system : Twenty percent of all cars manufactured by a certain company have a defective transmission system.
Probability that the sample proportion : A sample of size 200 is taken at random from an infinite population. Given that the population proportion is 0.60, the probability that the sample proportion
Discuss the role of the chosen information system : Discuss the role of the chosen Information System in developing the economy of Oman and Discuss the possible effect of this Information System to the Omani
What implications does this have for icc : Leaders are symbolic representatives. What recommendations would you have for the CEO, Doug Ivester?
What is the mean time between telephone calls : The time T(in minutes) between telephone calls at an office has the following probability density function: f(t) = 0.25e-0.25t, t = 0.
Write a paper about the selected creation myths : Write a 600- to 875-word paper about the selected creation myths. Why is there such a focus on cosmic occurrences or natural phenomena like stars and moons.
Discuss about the alternative model of personality disorders : What behaviors and/or symptoms may be a personality trait for her, versus criteria for a required diagnosis?
Prepare the ilearn powerpoint of buddhist art : Prepare the iLearn PowerPoint of Buddhist art. Relevant selections from Ebrey, Chinese Civilization: A Sourcebook (87-108, 132-138, 199-201).

Reviews

Write a Review

Other Subject Questions & Answers

  Cross-cultural opportunities and conflicts in canada

Short Paper on Cross-cultural Opportunities and Conflicts in Canada.

  Sociology theory questions

Sociology are very fundamental in nature. Role strain and role constraint speak about the duties and responsibilities of the roles of people in society or in a group. A short theory about Darwin and Moths is also answered.

  A book review on unfaithful angels

This review will help the reader understand the social work profession through different concepts giving the glimpse of why the social work profession might have drifted away from its original purpose of serving the poor.

  Disorder paper: schizophrenia

Schizophrenia does not really have just one single cause. It is a possibility that this disorder could be inherited but not all doctors are sure.

  Individual assignment: two models handout and rubric

Individual Assignment : Two Models Handout and Rubric,    This paper will allow you to understand and evaluate two vastly different organizational models and to effectively communicate their differences.

  Developing strategic intent for toyota

The following report includes the description about the organization, its strategies, industry analysis in which it operates and its position in the industry.

  Gasoline powered passenger vehicles

In this study, we examine how gasoline price volatility and income of the consumers impacts consumer's demand for gasoline.

  An aspect of poverty in canada

Economics thesis undergrad 4th year paper to write. it should be about 22 pages in length, literature review, economic analysis and then data or cost benefit analysis.

  Ngn customer satisfaction qos indicator for 3g services

The paper aims to highlight the global trends in countries and regions where 3G has already been introduced and propose an implementation plan to the telecom operators of developing countries.

  Prepare a power point presentation

Prepare the power point presentation for the case: Santa Fe Independent School District

  Information literacy is important in this environment

Information literacy is critically important in this contemporary environment

  Associative property of multiplication

Write a definition for associative property of multiplication.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +91-977-207-8620

Phone: +91-977-207-8620

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd