What implications do the questions hold

Reference no: EM131918035

Question: The following set of questions was quoted in the chapter in reference to the Nike logo on Tiger Woods's baseball cap: Does it make you more likely to buy a pair of the company's shoes? If so, would you admit it to a surveyor? Would you admit it to yourself? Would you even know it? What implications do these questions (and their answers) hold for measuring Internet advertising effectiveness?

Reference no: EM131918035

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