Reference no: EM132367006

Assignment - Answer 8 questions. Word document should comply with the APA style.

Q1. NAFTA and USMCA (about 300 words, This question additional resources are required)

European Union and NAFTA play very important role in international trade. As you know, NAFTA is making the front page news nowadays. I'd like to hear your thoughts about NAFTA past, present and future of USMCA.

North American Free Trade Agreement (NAFTA).  On January 1, 1994, the North American Free Trade Agreement between United States, Canada, and Mexico entered into force.

1) How did NAFTA help flows of exports and imports?

2) What do you think about future trade relationships between the US, Canada and Mexico?

Q2. Case study: Read the Korea-US Free Trade Agreement (KORUS). Answer Case discussion questions (about 300 words, This question additional resources are required) (Book: Global business, Fourth edition by Peng).

Case Discussion Questions -

1. Is the WTO becoming less important and are regional and bilateral agreements the wave of the future? Are there advantages of a bilateral agreement such as KORUS over WTO agreements?

2. While trade theories generally support free trade, political realities ensure that trade barriers still exist. How does KORUS address the realities of international trade?

3. Some argue that regional or bilateral trade agreements are building blocks for global trade agreements. Others argue that such "Balkanization" of world trade represents stumbling blocks to international trade. Is KORUS a building block or a stumbling block?

4. How do formal institutions facilitator or impede trade and investment? Give example from KORUS.

5. Go online and read President Obama's National Export Initiative/ To what extent did KORUS contribute to the main goal of this initiative?

Q3. Read the Closing case Emerging Markets: the rise of Alibaba. Discuss the following: Why has Alibaba become globally famous by focusing on its domestic market? (About 300 words, This question additional resources are required) (Book: Global business, Fourth edition by Peng).

Q4. VIDEO CASE - Case Yum! Brands in China (about 400 words, This question additional resources are required)

Watch the video and conduct necessary Internet research. The status of the company in China has changed. Then answer the following questions

1) What strategic goals did Yum! Brands/KFC has when entering China?

2) What approach to and mode of entry Yum! Brands used to enter China?

3) What has Yum! Brands/KFC done to overcome liability of foreignness?

4) Describe business relationships between the US Yum! Brands and Chinese Yum! Brands?

5) Why did the change take place?

Q5. Read In Focus 12.2. Can mergers of equals work? - discuss (about 300 words, This question additional resources are required) (Book: Global business, Fourth edition by Peng)

Q6. VIDEO CASE - GM in Shanghai (about 300 words, This question additional resources are required)

Watch the video and conduct necessary Internet research. The status of the company in China has changed. Then answer the following questions and submit your work for grading. Thank you.

1) How would you characterize the alliance between GM and SAIC Shanghai?

2) What has driven the GM alliance in Shanghai?

3) How is the VRIO framework established within the GM alliance in Shanghai?

4) How can GM combat opportunism that may occur from being in the China market?

5) What will determine successful performance from alliance?

Q7. Read the Opening case Launching the MCWrap. Discuss the following:

How can MNEs such as McDonald's strategically manage growth around the world as that can be successful both locally and internationally?

How can they learn country tastes and global trends? How can they improve the odds for better innovation? (About 300 words, This question additional resources are required) (Book: Global business, Fourth edition by Peng).

Q8. Case study: Zara Excels in Marketing and Supply Chain Management

Read the Case study Zara Excels in Marketing and Supply Chain Management. Answer Case discussion questions. (About 300 words, This question additional resources are required) (Book: Global business, Fourth edition by Peng)

Case Discussion Questions -

1. Using the four Ps of marketing, explain what is behind Zara's marketing.

2. From a VRIO standpoint, identify the features of Zara's supply chain management that contribute to its performance.

3. Visit a Zara store in (or near) your city. Does it meet your expectations for a successful firm?

Attachment:- Assignment File & Case Studies.rar