Reference no: EM133731745
Write a case paper answering the following questions:
Question 1: Examine Urban Axes' strengths and weaknesses for expansion in the US.
Question 2: Analyze and evaluate the US market for Urban Axes' growth.
Question 3: Analyze demographic, political, legal, economic, socio-cultural and technological factors to determine the general environment.
Use Porter's five forces framework to analyze the general industry.
Question 4: Based on your analysis, what were the challenges and opportunities being a first mover in the axe-throwing market?
Question 5: What generic business strategy has Urban Axes chosen to pursue?
Question 6: What are the most significant challenges the growth through geographic diversification poses to the organization?
Question 7: Write a conclusion, discussing 3 main lessons that you learned