What drives this success from an internal perspective

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Reference no: EM133723607

Tesla Motors - Case Analysis Questions

Tesla has indeed been doing pretty well lately. They sold approximately 930,000 cars in (2021), 1,310,000 in (2022) and 1.8 Million cars in (2023), and forecast to exceed that number with a farily wide margin this year. Their main seller is the cheaper, high-volume Model 3 and their new cross-over (Model Y) although they still sell quite a few of their bigger and more expensive Model S sedans and Model X SUVs. The new Cybertruck is now available and will add significant volume in 2024 and beyond.

Question 1. What drives this success from an internal perspective - identify what you think is the most significant capability Tesla possesses and determine whether it passes the 4 requirements (rare, valuable etc.), suggesting that it is a core competency. Assess whether this means Tesla has a sustainable competitive advantage or not.

Question 2. Also identify one capability that Tesla has a competitive disadvantage in and explain why it's a competitive disadvantage (e.g., how their competitors generally don't have the same disadvantage and how it detracts value from the Tesla enterprise).

Reference no: EM133723607

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