Reference no: EM13458817
1.Northwest Airlines applied mathematical models to determine which customers in its database were currently responsible for most of its profitability and which customers were not currently profitable but had similar characteristics to the most profitable customers. Northwest Airlines utilized _____ to identify these customers.
- computer programming
- customer relationships management
- data mining
- data warehousing
2.To be categorized as a customer, an individual must have a history of shopping at the establishment at least twice before the start of the study with expenditures of more than $10. This is an example of _____.
- an operational definition
- a hypothetical construct
- a dictionary definition
- a conceptual scheme
3.The goal of ethics in research is to _____.
- ensure research sponsors fulfill their legal obligations
- ensure that no one is harmed
- protect researchers from legal liability
- identify what behavior is appropriate
4.What type of data is produced by simple category scales?
- Nominal
- Interval
- Ordinal
- Ratio
5.The use of a control group in experimentation _____.
- serves as a comparison to assess the manipulation
- provides for the manipulation of the independent variable
- allows for discovery of the average effect of the independent variable in different situations
- minimizes the cost of experimentation
5.Which of the research questions/hypotheses below is best answered using cross-tabulations?
6.What happens to sales when prices drop?
7.What percentage of men and women prefer Brand A over Brand B?
8.What percentage of residents shop at the local grocery store?
9.Is brand loyalty related to brand image?
10.Minute Maid sees research as the fundamental first step in any business decision, and it created proprietary methods for conducting research. At what level of the hierarchy of business decision makers does Minute Maid operate?
- Foundation tier
- Top tier
- Middle tier
- Base tier
11.James is entering data on client gender. Because the values entered reflect male or female, this variable is _____.
- continuous
- discrete
- dichotomous
- ratio-scaled
12.In the Southeast, the potato chip market share held by the Lays brand is 46%. This is an example of _____.
- an explanatory hypothesis
- a research question
- a descriptive hypothesis
- a relational hypothesis
13.If a difference is not caused only by random sampling fluctuations, it is said to have _____.
- substantive significance
- statistical significance
- resistance
- reasonable doubt
14.Which variable in an experiment is the variable expected to be affected by the manipulation?
- Extraneous variable
- Independent variable
- Moderating variable
- Dependent variable
15.The measure of deviation from the mean such that cases stretch toward one tail or the other is called _____.
- ku
- kurtosis
- platykurtic
- skewness
16.The goal of a formal study is to _____.
- provide insight
- discover future research tasks
- expand understanding of a topic
- test hypotheses
17.Which of the following is true of quantitative research?
- Data analysis is ongoing during the project
- Sample sizes are generally small
- Results are generalizable
- It uses a nonprobability sampling method
18.The list of elements in a population from which the sample is drawn is known as the _____.
- sampling frame
- population extent
- database
- sampling base
19.The process of ensuring the accuracy of data and their conversion from raw form into classified forms appropriate for analysis is called _____.
- data measurement
- data entry
- data preparation
- coding
20.Which of the following questions is considered first when discussing a management dilemma?
21.What is the recommended course of action?
22.What does the manager need to know to choose the best alternative from the available sources of action?
23.What symptoms cause management concern?
24.How can management eliminate negative symptoms?
25.Which type of management question asks what do we want to achieve?
- Evaluation of solutions
- Choice of purpose
- Control
- Troubleshooting
26.What is the first step in conducting an experiment?
- Control the experimental environment
- Select relevant variables
- Choose the experimental design
- Specify the level(s) of the treatment
27.The fundamental weakness in the research process is _____.
- identifying a flawed sampling frame
- incorrectly defining the research question
- misdefining the target population
- failing to identify all relevant secondary information
28._____ occurs when the participants are told only part of the truth or when the truth is fully compromised.
- Coercion
- Informed consent
- Debriefing
- Deception
29.The standard error of the estimate is a type of measure of _____.
- significance
- accuracy
- central tendency
- standard deviation
30.Data originating from studies that are conducted by others and created for a purpose different from the purpose of the study for which the data are being reviewed are called _____ data.
- statistical
- secondary
- quantitative
- primary
31._____ is the extent to which a measurement tool actually measures what we wish to measure.
- Significance
- Practicality
- Validity
- Reliability
32.The process of stating the basic dilemma and then developing other questions by progressively breaking down the original question into more specific ones is called the _____.
management question
research question
management dilemma
management-research question hierarchy
33._____ involves assigning numbers or other symbols to answers so that the responses can be grouped into a limited number of categories.
- Editing
- Data entry
- Measurement
- Coding
34.Qualitative research seeks to _____ theory while quantitative research _____ it.
- apply; builds
- test; understands
- examine; interprets
- build; tests
35._____ are summary descriptors of variables of interest in the population.
- Sample statistics
- Standard errors
- Systematic estimates
- Population parameters
36.An increase in hours of television viewing leads to increases in the sales of snack foods. This is an example of a _____.
- descriptive hypothesis
- research question
- causal hypothesis
- correlational hypothesis