What do you want to achieve with your social media presence

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Reference no: EM133203345 , Length: Wrod Count: 1300 words

Assignment: Social Media Marketing Paper

Create a short company profile of a fictional (start-up) company where you are working as a Social Media Marketing Manager.

The Criteria for Your Assessment:

I. Short description of the company profile, including:

1. Where is the company located?

2. What is the company's image / how does the company see itself (i.e., traditional,conservative, hip, trendy, etc.)?

3. Products/ Services that the company offers

4. Price range of the offered products/ services

5. Focus markets /regions

6. General target audience description (segmentation) with the most importantfactorsof demographics, psychographics, behavioral and geographic regions.

II. Definition of social media goals and KPIs

1. What are your defined social media goals?

2. What do you want to achieve with your social media presence?

3. What are the KPI's you defined to measure the success of your social mediaactivities?

III. Audience analytics (Targeting)

1. Define and work out two (social media) personas from your target audience and present them in detail.

IV. Social Media Marketing Plan

1. Which social media channels will you focus on? (i.e. Facebook, Instagram,LinkedIn, Twitter, etc.) Your decision must be based on the respective target audience analytics from existing statistics found on the Internet or provided during the course.

2. Posting strategy: what do you post, how, and where? Are you automating your process?

3. What are the best times and why?

V. Social Media Content Plan

1. Provide an exemplary content plan for your social media channels for two weeks

2. What tools do you choose for the automation of your posts?

VI. Social Media Example posts

1. Create one exemplary post per persona (two posts in total)

2. The posts should include an exemplary text that explains how you address yourtarget audience and one type of illustration (picture, video, gif, etc.) that fits thetext

3. The two social media posts should be from different channels (not both for Facebook)References must follow Harvard Referencing (in the text and the list), and an appendix with graphs or tables, in case of having used visuals. Please, use at least one reference per paragraph and exclude non-academic citations such as Wikipedia, any kind of magazine, or newspaper.

Reference no: EM133203345

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