What do you foresee happening in the razor market

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Reference no: EM13810251

(Based on WSJ article) One of the most important factors in company success is having a true competitive advantage. It is the firm’s competitive advantage that allows it to earn above average risk-adjusted returns. For years Gillette’s technology and brand strength have made it razors one of the biggest cash cows in history. Now it appears that is changing. What do you foresee happening in the razor market? Is Gillette going bankrupt? If you were in charge of the capital budgeting of Dollar Shave Club, Harry’s or Dorco USA what will you assume about Gillette and the other online competitors? Explain

Reference no: EM13810251

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