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Video Case- Grater's Ice Cream: Product Innovation and Long-Term Success
Questions
1. What distinguishes Grader's Ice Cream from other ice cream makers and makes its products desirable to consumers?
2. While its ice cream was a success from the start, what innovations has the company made to sustain its competitive advantage?
3. Cite examples of Grader's Ice Cream's supply chain management. Explain how the company uses direct channel and indirect channel distribution.
Attachment:- Case.rar
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