What criteria would you use to select test cities

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Reference no: EM131801412

Tico Taco, a national chain of Mexican fast-food restaurants, has developed the "Super Sonic Taco," which is the largest taco in the market and sells for $1.19.

Tico Taco has identified its target customers for this new product as men under 30 who are not concerned about health issues, such as fat content or calories.

It wants to test the product in at least four regional markets before making a decision to introduce it nationally.

What criteria would you use to select test cities for this new product?

Which cities would you recommend using? Why would you recommend those cities?

Reference no: EM131801412

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