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What could be the purpose of this cover story

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Reference no: EM131188619

Answer the following Questions from the given Case:

The Case is: "THE MODERATING EFFECT OF INVOLVEMENT IN PRODUCT PLACEMENT EFFECTIVENESS"

4a. Xavier has indicated that he wants to give the participants a cover story. What could be the purpose of this cover story?

4b. Do you think that telling a cover story is ethical? Why not)?

Attached is the case study:

Attachment:- CASE- THE MODERATING EFFECT OF INVOLVEMENT IN PRODUCT PLACEMENT EFFECTIVENESS.rar

Reference no: EM131188619

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