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What conclusions can you draw regarding the factors

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From the evidence presented in Table, what conclusions can you draw regarding the factors that determine whether leaders or followers win out in the markets for new products?

Product Innovator Follower The winner
Jet airliner De Havilland (Comet)  Boeing (707) Follower
Float glass Pilkington Corning Leader
X-ray scanner EMI General Electric Follower
Office PC Xerox IBM Follower 
VCRs Ampex/Sony Matsushita Follower 
Instant camera  Polaroid Kodak Leader
Microwave oven Raytheon  Samsung  Follower 
Video games player  Atari Nintendo/Sony  Followers 
Disposable diaper  Procter & Gamble  Kimberley-Clark  Leader
Compact disk Sony/Philips Matsushita, Pioneer  Leader
Web browser Netscape Microsoft Follower 
Web search engine   Lycos Google  Follower 
MP3 music players  Diamond Multimedia  Apple (iPod)  Follower 
Operating systems for mobile phones Symbian Microsoft Leader (until 2010)
laser printer  Xerox, IBM Canon Follower 
Flash memory  Toshiba  Samsung, Intel Followers
E-book reader Sony (Digital Reader) Amazon (Kindle) Follower 
Social networking SixDegrees.com Facebook Follower 

In the bulk of the cases presented in Table, the followers rather than leaders were more successful.

Reference no: EM13838412

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