What changes in society helped starbucks become successful

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Reference no: EM132332949

Case 7 - Starbucks J.Paul Peter Univesity of Wisconsin-Madison

Discussion Questions

1. What is Starbucks' product?

2. What advantages does McDonald's have in competing with Starbucks for coffee sales?

*3. What changes in society helped Starbucks become successful?

*4. What strategic factors account for Starbucks' long-term success in building brand equity?

5. What are the advantages of the Starbucks Card to the company and to customers?

6. What recommendations do you have to improve Starbucks' competitive position?

7. Evaluate Starbucks' mission statement and guiding prjnciples. What do they suggest about the company?

Note: Answer only question No. 3 & 4 in one page

Attachment:- Case - Starbucks.rar

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The following assignment answers two questions related to a case study on Starbucks. The first answer deals with the societal changes that helped Starbucks develop as a major coffee brand. The second answer deals with the establishment of brand equity by the company. This document has been prepared using Microsoft Office Word.

Reference no: EM132332949

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