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What assumptions did professor mcpherson make

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Reference no: EM13529253

Source: Corporate Information Systems Management: Text and Cases (6th ed.) by Applegate, McFarlan, and Austin 

After you read the case answer the following questions:

  1. What assumptions did Professor McPherson make about information technology support at the London-based airlines? Do you believe those are realistic assumptions in the technology environment of the mid-1990s?
  2. What factors do you suppose lead to the difference between Professor McPherson’s expectations and the reality? What alternative approach could have been taken to resolve the situation?
  3. What were the differences between the Atlanta-based airline’s approach and that of the London airline? Did the Atlanta-based airline have any special advantage in approaching the problem?
  4. What advice would you give the London-based airline’s management?
  5. What can we learn from this case?

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Reference no: EM13529253

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