Reference no: EM132009896

ASSESSMENT 1 - STUDENT INFORMATION

This information is to be handed to each student to outline the assessment requirements.

For this assessment, you are to identify and evaluate potential new marketing opportunities for a company (client) of your choice. Please refer below for details regarding the client.

During your research, you are to hold at least one meeting with your client to determine (as a minimum):
- business structure
- products / services offered
- budgets
- current marketing strategy (if any)
- previous marketing strategies and outcomes
- client expectations

Remember to be prepared for any discussions with the client. Know what you want to find out, and what you want to ask. Don't forget to consider the clients previous experiences, budget and expectations whilst identifying and choosing suitable marketing opportunities.

You are to present at least 3 marketing options for your client, ranked in terms of viability and likely contribution to the business. Your presentation must:
- be professional
- include handouts
- present appropriate and relative new marketing opportunities
- outline the reasons behind your proposed marketing opportunities
- be compelling

This assessment may be undertaken in the following formats:

- On the job.
o Using real clients, products and services. Please discuss this opportunity with your assessor prior to commencing the task, to ensure appropriateness to unit. Remember - your assessor will need to observe your client presentation.

- Classroom / Simulated environment. These assessments must
o Your assessor may present a business, an "imaginary company" or the college as your client
o Your assessor will play the role of the client throughout the assessment.
o You must ensure all dealings with your "client" is professional, as you will be assessed throughout the full process

ASSESSMENT 2

Questions

1 How do the following legislation / regulations / principles affect the design of your document and content?
Ethical principles
Consumer Protection Laws
Anti-discrimination legislation
Copyright
Privacy laws

2 What are the National Privacy Principles?

3 List 3 points you should follow to ensure you comply with the National Privacy Principles.

4 In terms of privacy what is considered "Personal information"?

5 What is the purpose of the Trade Practices Act 1974?

6 Briefly describe ADMA Direct Marketing Code of Practice.

7 What is the 2010 Commercial Televisions Industry Code of Practice

8 What is the Australian E-commerce Best Practice Model?

9 Describe the 4 components of a marketing mix.

10 In your own words, what would be the principles of marketing?

11 Describe 4 types of markets.

12 Describe the consumer decision making process

13 Describe the roles that usually exist in the buying centre.

14 What is data analysis? Detail 3 different types of data analysis

15 What are viral campaigns?

16 What is guerrilla marketing?

17 Describe the meaning of the following terms

Quantitative Research
Qualitative Research
Market Research
Census
Geographics
Key Verifying
Market Research Brief
Mean
Median
Secondary Research
Validation
Data Processing
Data Sources
Estimate
Focus Group
Judgement Sample
Boolean Operators

18 What is extrapolation (in terms of marketing forecasting)?

19 What is Econometric (in terms of market forecasting)?

20 What are the primary approaches to forecasting market share?