What are the potential problems that face the new venture

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Case: For this exercise, assume you are the owner of a small electronics firm based in the American Midwest. Your research department has developed a cellular phone that translates conversations into any of 24 languages. From conversations with business associates and friends, you have identified two especially attractive overseas markets-Brazil and Australia. Use the CIA World Factbook to help you research these two countries.

What is the total population for each country? Which country's population is growing the fastest? What is the median age?

2. Compare the government types for each country. What type of legal system does each have?

3. Which country has the largest number of cellular phones in use? What percentage of the population uses cellular phones?

4. Based on your research, which country, Brazil or Australia, would you choose to introduce your product? Why?

Greenwich Industries entered the Latin American market in the 1950s by forming a joint venture with Industro Viejes in Santo Ignezeto to manufacture bicycle parts. The joint venture flourished in the 1960s, and Greenwich eventually bought out 100% ownership. The company earned steady profits from the Latin American subsidiary until a military junta overthrew the government in the late 1970s. The ruling generals expropriated all foreign-owned companies, including the Santo Ignezeto bicycle parts plant. Get expert-level assignment help in any subject.

Today Santo Ignezeto is ruled by a democratic government that has been in power for 10 years. Industro Viejes has approached Greenwich about another joint venture. The government is offering an attractive incentive package to attract foreign investment.

You have been assigned to travel to Santo Ignezeto and begin planning and staffing.

1. What are the potential problems that face the new venture?

2. What are the potential advantages of this venture for the company?

3. Would you recommend entering the joint venture? Why or why not?

4. If Greenwich Industries partners with Industro Viejes, would you recommend hiring local managers or American managers for the top and middle management positions? Why?

Reference no: EM133922236

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