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Case Problem
Case: MANAGEMENT TEAM DECISION- Dealing with Competition
Questions
1. Using Porter's five industry forces, map the soft-drink industry.
2. What are the risks and opportunities of the strategies followed by Pepsi? Of Coca-Cola?
3. How would you respond to Coca-Cola's change in sales policy? How would you reassure Pepsi's board members that this response will allow the company to remain competitive and profitable?
Attachment:- MANAGEMENT-TEAM-DECISION.rar
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