Reference no: EM133641579

Assignment: E-commerce Project

Part I

Requirement:

In this project, you are required to evaluate the website below. The evaluation will cover the different aspects of E-commerce such as business idea, website design, marketing, security ... etc.

You will need to analyze the business and provide suggestions to improve the current business situation.

The following questions require critical thinking to be answered successfully. The answers to these questions will drive the ways of improvement of the current e-commerce business.

A. Know the business

a. What is the business? (Introduce the e-commerce business you have chosen).

b. What is the idea? (Provide an overview of the business idea & The visioning process).

c. What are the type of products and/or services provided? (Explain the products and services does the online store provide such as customer service, exchange and return, delivery, and payment options).

d. Explain the business statement, business vision and business objective.

e. Where is the money? (Explain the company's business model and the revenue model. Give a general idea of how the business generates revenues)

f. Who and where is the target audience? (Explain demographics, lifestyle, consumption patterns, etc.).

g. Characterize the marketplace (Research the market and give an idea about the size, growth, demographics, structure, competition).

h. Describe the content of the business website

i. Conduct a SWOT analysis for the business (Provide 3 points each)

j. Develop an e-commerce presence map. (For example: website, email ... etc. What activities does the company use these platforms for? (E.g., marketing, customer service, news...etc.).

B. Explain the design of the system

Explain in detail the design of the system (business objectives, system functionality, information provided)

What can be improved or added into the system design?

C. Explain the current business e-commerce features

What are the current website features? And what types of these features can be annoying to customers? Provide pictures. (What can you do to improve the current features on the website?)

D. Explain the business e-commerce process

Explain in detail all the steps from the time user enters the website until the final user buys a product. (What can be improved in the process?)

Part II

Requirement:

This is a continuous activity for part A, keep working on the same website in part A. In this part you are required to evaluate the website. The evaluation will cover the different aspects of E-Commerce such as business idea, website design, marketing, security ... etc. You will need to analyze the business and provide suggestions to improve the current business situation. The following questions require critical thinking to be answered successfully. The answers to these questions will drive the ways of improvement of the current e-commerce business.

A. Site Design

Evaluate the website design focusing on the eight most important factors in successful ecommerce site design (ease of use, ease of purchase, simple graphics ... etc.). You are required to evaluate each factor. (Discuss possible suggestions to improve the site design).

B. Business software

The development of an e-commerce website requires more interactive functionalities, such as the ability to respond to user input (name and address forms), capturing customer orders for goods and services, clearing credit card transactions on the fly, consolidating price and product databases, and even adjusting advertising on the screen based on user characteristics. (Explain the different types of software used on the website to perform the current functionalities).What can be done to improve the software?

C. Payment and Security

a. What are the methods of payment available in the online store? (What other methods can be added? Explain why?)

b. What are the technologies used on the website to secure the online transactions? (What other technologies can be added? Explain why?)

c. What is the current privacy policy of the online store? Outline how the information is collected and used? (What can be added to the privacy policy? Explain why?)

D. Categorize marketing and advertising strategy and method

Explain the current online, offline, and social media marketing strategies of the e-commerce business? (Provide photos or screenshots of your business marketing activities, What can be done to improve the marketing aspects of the business?)

E. Know your competitors

Choose a website of one competitor in the same industry (locally or globally) and compare it with your chosen company's site. Indicate why the competitor's website is better or worse than the chosen company's website. (What can be done by learning from your competitor's experience?)

F. Conclude your report

Summarize the above points and include your recommendation to improve the e-commerce business.

E-commerce Project Presentation

Requirement:

Upon completing the project - Parts I and II, you will be asked to create a powerpoint presentation of the same e-commerce business as in Part I and II. The presentation should cover all the elemnts that were discussed in the project as listed below:

Presentation must have the following format:

I. First slide: Cover Page

II. Business profile: Name of the business and what is your business, target market, marketplace, products and services provided.

III. Explain the business system design. (Business objectives, system functionality, information provided).

IV. Explain the current business e-commerce features.

V. Explain the business e-commerce process.

VI. Explain the business software

VII. Explain the payment and security of the chosen website

VIII. What is the marketing and advertising strategy?

IX. Competitor's analysis

X. Conclusion

XI. References.