What are the major characteristics of government markets

Reference no: EM13321743

1. What are the major characteristics of government markets?

2. Provide the major sources of external new product ideas and explain why these sources offer advantages over internal sources.

3. Describe the steps in the new product development process, and explain why so many new products fail and how a company can improve its odds of new product success.

Reference no: EM13321743

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