Reference no: EM13748729
Handling the e-business challenge at Magnum Enterprises
Six months after you take over the lead IT management role at Magnum, the CIO, Ms. Rachel Heigl, is pleased with your work. She has just attended a meeting of Magnum's executive committee (the committee comprised of the most senior managers of Magnum), where the CEO and Vice President of marketing have indicated that Magnum's mediocre e-business capabilities must be strengthened. As CIO, Ms. Heigl is given primary responsibility in improving Magnum's e-business performance. She in turn puts you in charge of a small task force comprised of representatives from the operations, marketing, finance, and legal departments.
1. Why is it important to take into account the views of operations, marketing, finance, and legal when working on strengthening e-business capabilities? Be specific - no vague generalities, please.
2. Based on what you have learned in your readings, what are key technical challenges you will encounter in re-engineering the e-business function at Magnum? How can these be addressed (provide brief suggestions).
3. What are the key management challenges you will face?
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