What are the key lessons to be learned from rogaine

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Reference no: EM131883906

Case- Propecia : Helping Make Hair Loss History By Marta Wosinska and Youngme moon

Advertising Strategy Case 3 Propecia

Case study 3 summary: Individual Assignment

2-page summary of the case reading in your own words which includes:

Brief summary of the key background information of the case

Key problems the brand needed to address including resource issues

Summary of options

What are the key lessons to be learned from Rogaine?

Describe your ideal target audience profile and explain why.

What message should Propecia convey to potential customers? Say why.

How does this message affect acquisition of patients? Explain.

How does this message affect the retention of patients? Explain.

Reference no: EM131883906

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