Reference no: EM132261602
A 5 page paper, APA format with 4-5 references.
Using the 5 I's of marketing, analyze the health care service provided by the organization ( Aravind Eye Care System).
The five I's of marketing:
1. Inconsistency: Is there consistency in the quality of care?
2. Inseparability: When providing the service, do providers demonstrate biases toward or against patients and their families (i.e., racial biases, age biases, etc.)?
3. Intangibility: What are the intangible characteristics of providers (i.e., demeanor, posture, etc)? How do providers behave toward patients?
4. Interaction with consumers: Is the organization patient-centered or physician centered?
5. Inventory: How much time is spent on providing the service and how much time is spent on non-service-related activities?
Recommend strategies to market this service to health care consumers. Include how these strategies might improve operations.
References
Berkowitz, E.N. (2010). The five I's of services. In Essentials of health care marketing (3rd ed.). pp. 258-259), Sudbury, MA: Jones and Bartlett
Tavenner, M., & Sebelius, K. (2012). Medicare program; revisions to the durable medical equipment, prosthetics, orthotics, and supplies (DMEPOS) supplier safeguards. Federal Registar, 77(50), 14989-14994
Valayudham, S.K., Sundaram, R., & Thulasiraj, R.D. (2011). Aravind eye care system: Providing total eye care to the rural population.