What are the important characteristics of your target market

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Reference no: EM132888620 , Length: word count:900 words

Assignment - Customers, Value Proposition, and Competition Brief

Overview - The market research you conducted should now guide you in the next phase of creating your marketing plan. You are ready to paint a customer profile, state the service value proposition, and assess the competitive environment. You will use the information from this activity in your upcoming marketing presentation.

Preparation - Review your market research and consider the following questions:

Customer Profile: What are the important characteristics of your target market?

Value Proposition: What are the features, benefits, or differentiation of your client's services?

Competition: Who is serving the community with similar or complementary services?

Instructions - Create a three-page brief that will contribute information to the marketing plan presentation that you will create in the next assignment. Do the following:

Describe your client's service, its features, its benefits, and what makes it different.

Describe the target market and customer profile.

Demographics, income, education, location, etc.

Assess the competitive environment including:

The competitors and services within your defined competitive area.

Pricing information-if you have this information available; pricing information is not required for this project.

Note - Need 900 words paper + title page + references with in-text citations.

Reference no: EM132888620

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