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Questions: 1. Describe the ethical behavior of Take Two Interactive and RockStar and their managers in this case. What are the ethical principles (ie, honesty and integrity, concern for customers, etc.) you believe are relevant to marketing in this case. What do you think Take Two Interactive/RockStar should do regarding the sexually explicit content? Would you:
a) modify the game's software to remove the objectionable content:
b) Discontinue retail sales and recall unsold software; or
c) Change the rating for GTA game and prohibit sales to minors (similar to current US regulations on tobacco and alcohol availability). Explain your position.
2. Make two or three recommendations that Take Two Interactive/RockStar should follow to avoid future problems regarding ethical behavior.
Information related to above question is enclosed below:
Attachment:- Case.rar
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