What are the consumers primary and secondary groups

Reference no: EM137439

Q1. Why did Europe wait until the fifteenth and sixteenth centuries to begin exploring the world? What elements had to occur before exploration was possible?

Q2. 1. Explain why it is important for marketers to be aware of subcultures while designing a marketing campaign?

2. Why is it significant for a marketer to know what the consumer's primary and secondary groups are?

Reference no: EM137439

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