What are alibaba groups strategic resources

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Reference no: EM132873992 , Length: word count:2000

MA616 Strategic Management - Master of Professional Accounting

Assessment - Case Study Analysis

Learning Outcome 1: Understand the strategic planning process.
Learning Outcome 2: Decide organisational objectives.
Learning Outcome 3: Prepare a situational analysis of a business.
Learning Outcome 4: Assess the aims, objectives and key aspects of a strategic business plan.

Your task: Analyse Case 13 Alibaba Group: The Rise of a Platform Giant, page C-151 in the prescribed text book, answering the following questions:

1. What are the key features of Alibaba Group's external environment?
2. What are Alibaba Group's strategic resources?
3. Why is Alibaba Group competitive in this environment?
4. What do you recommend?

Report structure:
• Title page: name of the case, student name, date of submission
• Executive Summary: key findings
• Table of Contents: with section numbers and headings
• Introduction: summarise the case and point out the important case facts
• Key Management Challenge: identify the symptoms and problems
• Case Analysis: identify and apply relevant management theories and address root causes of identified issues
• Recommendations: deriving from the above analysis
• Full 'in-text' referencing: citing at least three academic sources in addition to your text book
• Reference list: using the A.P.A. referencing style

Attachment:- Strategic Management.rar

Reference no: EM132873992

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